This aspect of wedge design could help you make effortlessly clean impact.

October 14, 2024

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When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.

October 7, 2024

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There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.

July 16, 2024

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What if there was a way for less experienced golfers to get closer to perfection more often?

July 2, 2024

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You don’t have to limit yourself to #7 iron or less.

June 24, 2024

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Knowing the answer to this will save you shots, and shocks.

June 3, 2024

One of the quickest ways to drop shots off your scorecard is to take less putts.

January 24, 2024

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Even as we age, working on mobility and rotational strength will translate into swing speed.

January 17, 2024

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Even as we age, working on mobility and rotational strength will translate into swing speed.

January 17, 2024

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Don’t start the new year without a “grip check”.

January 10, 2024

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Get the fundamentals right BEFORE you start investing in equipment solutions.

January 3, 2024

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Give yourself the gift of straighter drives and more fairways found from the tee.

November 8, 2023

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If you’re chasing more distance, you need to pay attention to your ideal spin rate.

October 2, 2023

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Your shaft material plays a critical role on your journey to ball-striking consistency.

September 18, 2023

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Game a shaft that combines speed and stability to level-up your ball-striking.

September 11, 2023

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Your shaft kick-points influence your launch angle and ball-striking quality!

September 4, 2023

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The right shaft flex helps you optimise your launch conditions and flex on the competition.

August 28, 2023

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To get the best out of your swing, we need to match it up with a shaft that’s right for you.

August 21, 2023

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Find more wedge play consistency by gaming clubs that promote ball-first contact.

August 21, 2023

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Shifting your low point can help us take your iron play to new heights!

August 14, 2023

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With a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!

August 7, 2023

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Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.

July 31, 2023

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We’ll teach you about low point and how to optimise it so you can optimise your ball-striking and maximise enjoyment!

July 24, 2023

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A single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.

July 24, 2023

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More distance is all about generating just the right amount of spin.

July 17, 2023

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Confidently square your face at impact and go flag hunting!

July 10, 2023

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Quality contact is at the centre of every long drive and golden tee-shot moment.

July 3, 2023

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Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.

June 19, 2023

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Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

June 12, 2023

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Putting precision starts with a putter length that complements your physical stature.

June 5, 2023

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Increase your putting consistency with a putter that complements your putting stroke.

May 29, 2023

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Face angle at impact is one of the most influential factors to your accuracy off the tee.

May 22, 2023

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Trusting your driver face to square at impact is key to finding more fairways.

May 22, 2023

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Playing with correct lie angles will help you unleash your full distance potential.

May 8, 2023

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Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

May 1, 2023

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This is where lie angle becomes especially important.

April 24, 2023

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Sometimes it’s not your swing that’s causing your slice.

April 17, 2023

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A single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.

April 10, 2023

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Get your lie angle right and you’re better positioned to enjoy your entire iron set.

April 3, 2023

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Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

March 27, 2023

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Make sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.

March 20, 2023

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Play a golf ball that performs just as you want it to, so you can tee up with confidence.

March 13, 2023

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Consistent strikes may be a quick and easy re-grip away.

March 6, 2023

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Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.

February 27, 2023

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Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration

February 20, 2023

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We need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.

January 24, 2023

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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

January 17, 2023

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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.

January 17, 2023

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The right centre of gravity for you makes it easier to hit drives that fly further than you ever thought possible.

January 8, 2023

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A driver shaft with the right weight can help you unlock extra yards.

January 3, 2023

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The real reason for missing greens could have less to do with club selection, and more to do with club fitting.

November 23, 2022

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A more satisfying playing experience could be one fitting away.

November 16, 2022

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There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.

November 2, 2022

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With the right clubs, fitted for you, we can launch your game to the next level.

October 24, 2022

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Is your launch angle helping or hindering your distance?

October 17, 2022

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Get fitted for a set of irons that take your approach play to new heights.

October 10, 2022

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Increase your ball speed, smash it further than ever and enjoy data-driven delight.

October 3, 2022

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Now you have it, don’t waste it.

July 26, 2022

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Play a ball with a cover that complements your game.

July 25, 2022

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Front to back, sweet to fat.

July 19, 2022

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Find your ball compression sweet spot to take your game further than ever.

July 18, 2022

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Feelings matter as much as the result.

July 12, 2022

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Beneath the layers lies a ball that performs just how you want it to.

July 11, 2022

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The answer seems obvious.

July 5, 2022

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Dimple-count affects ball flight. Count on a ball that’ll raise your game.

July 4, 2022

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Experience the difference

Small fitting adjustments can make a big difference to your playing experience and performance.

June 1, 2022

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More distance. More fun. Lower scores. You can have it all!

May 23, 2022

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Grind it out

There’s a reason someone has ground it out for you.

May 23, 2022

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What if it is the tools that should be blamed?

May 16, 2022

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Bad swings happen. With the right equipment, all is forgiven!

May 16, 2022

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Banish those thoughts of inferiority - you’re good enough!

May 9, 2022

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How does it look?

Does your short game lack bite?

May 9, 2022

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Keen to put a new driver in the bag? Make it a painless process.

May 2, 2022

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Some challenges for your fuller wedge shots?

May 2, 2022

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Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

April 25, 2022

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Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance will make scoring a lot easier.

April 18, 2022

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Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.

April 11, 2022

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By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.

April 4, 2022

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Fit for more fun

Experience more exhilarating moments on the greens by playing with equipment that fits you.

March 27, 2022

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The vertical gear effect produced by this face strike location is a real distance killer.

March 22, 2022

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Your club face strike pattern could be the key to us removing the hook shot from your game.

March 15, 2022

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If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.

March 8, 2022

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The “gear effect” could make a 20-yard difference to your drives.

March 1, 2022

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Take our putting benchmark challenges and find out.

December 22, 2021

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Going the distance off the tee is important, but going the distance on the green is essential.

December 15, 2021

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No more surprise misses. Here’s where squaring the face at impact is especially important.

December 8, 2021

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The smallest club in your bag can have the biggest impact on your game.

December 1, 2021

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While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.

August 24, 2021

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When it comes to getting you further down the fairway, there are a number of areas we can exploit.

August 17, 2021

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Larger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.

August 10, 2021

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There’s a way to improve your control around the greens without changing your swing or setup.

August 9, 2021

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While longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.

August 3, 2021

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The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.

August 2, 2021

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More scoring options

From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?

July 25, 2021

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The numbers on the sole of your wedges don’t tell the full story.

July 19, 2021

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Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.

July 13, 2021

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Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?

July 6, 2021

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.

June 22, 2021

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Golfers swinging under 85 mph with their driver should please come and see us.

June 8, 2021

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Why shaft matters

Get your shaft weight right and timing could come easier.

May 23, 2021

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What really matters

There’s something more important to distance than clubhead speed.

May 16, 2021

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Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

May 9, 2021

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What would you rather have?

A fitting decision that could transform your tee shots.

May 2, 2021

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Is your shaft cutting your drives short?

If you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.

April 25, 2021

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Are your irons pushing you?

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.

April 18, 2021

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Is your driver working for you?

Many golfers are losing distance off the tee without even realizing it. Are you one of them?

April 11, 2021

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Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

April 4, 2021

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Your iron fitting checklist

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.

March 21, 2021

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A smarter approach to better approach play

Playing with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.

March 14, 2021

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Plenty of fish in the sea

With so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.

March 7, 2021

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Making square contact easier

By making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.

February 28, 2021

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The dimensions of distance

Once we know the answer to these questions, you’ll have the perfect distance package.

January 24, 2021

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Discover new parts of the fairway

Finding the fairway from the tee box is about fine margins at impact with your driver.

January 24, 2021

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Find your ideal spin rate

Backspin generates lift for your golf ball, but how much is too much for you? 

January 18, 2021

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A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

January 17, 2021

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One change for longer drives

It is possible to drive the ball further without increasing your swing speed.

January 11, 2021

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There’s so much to gain

This small driver improvement could help you take a shorter club on your approach.

January 10, 2021

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Why your launch angle is so important

Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?

January 4, 2021

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Your best golfing year yet

This fitting component could be the foundation for making your golfing New Year resolutions a reality.

January 3, 2021

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No excuse

Where should your priority be when you think about ‘distance gapping’?

December 21, 2020

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Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

December 21, 2020

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Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.

December 20, 2020

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Don’t change speed

What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?

December 14, 2020

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Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

December 13, 2020

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Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?

December 13, 2020

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Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

December 7, 2020

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What is Hale Irwin taking?

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?

December 7, 2020

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It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no effort.

December 6, 2020

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The best thoughts

Do you think or believe that you’re worth it?

November 30, 2020

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Surprising data

Several studies around the world by different organizations have produced some startling tee-shot performance data.

November 29, 2020

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It’s a lie

Why do they mislead us? Why not have a ‘truth’?

November 29, 2020

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Another factor

It’s not just the loft and centre of gravity that impact your launch angle.

November 22, 2020

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What do you most need?

Four models of a driver can all create different launch angles.

November 16, 2020

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It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximise the return from your ball speed.

November 9, 2020

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You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

November 2, 2020

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Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?

October 26, 2020

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The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

October 19, 2020

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What loft irons should you play?

With so many iron loft options now available, you need some direction before making a selection.

October 12, 2020

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What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.

October 5, 2020

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Test your distance control

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.

August 23, 2020

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This can make wedge play easier

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

August 23, 2020

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Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should be.

August 17, 2020

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Your short-game equipment

Are you making half of your round more difficult than it should be?

August 17, 2020

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Sliding putts way past the hole?

You might have too little dynamic loft in your putting stroke.

August 16, 2020

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Your wedge set

You want to be able to play every type of wedge shot with full control.

August 10, 2020

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Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.

August 2, 2020

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Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.

August 2, 2020

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Are your clubs making the game harder?

There are certain aspects of your club setup that can be easily changed to improve your golf.

July 27, 2020

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Putt it closer from distance

Is your putter’s lie angle creating poor contact and unpredictable roll?

June 22, 2020

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How’s your energy transfer?

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

June 21, 2020

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The biggest carry factors

These two things that have a massive impact on your distance.

June 14, 2020

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Go the distance

What clubhead speed has to do with it.

June 7, 2020

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Long drives come in three

The trio of impact factors that help you go the full distance.

May 31, 2020

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Why finding your one is so important

The right setup will help you experience more magical moments on the course.

April 26, 2020

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Nailing your approach

This is where the lie angle becomes especially important.

April 20, 2020

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Where are you striking the ball?

Where you make impact with the golf ball has a massive impact on distance and ball flight consistency.

April 13, 2020

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Do your irons match your swing?

Sometimes it’s not your swing that’s causing your slice.

April 13, 2020

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Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

March 29, 2020

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Double your advantage

Forgiving irons are even more of an advantage when your lie angle is correct.

March 22, 2020

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How you can go even faster

Fast iron faces become even faster when you’re square at impact.

March 15, 2020

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Clever clubhead weighting has changed the game

But there’s another weight in your setup that’s just as important.

March 8, 2020

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Are you taking advantage of technology?

How to get the most out of modern iron technology.

March 1, 2020

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Why shaft weight matters

Get your shaft weight right and timing could come easier.

February 23, 2020

Read more

What really matters

There’s something more important to distance than clubhead speed.

February 16, 2020

Read more

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

February 9, 2020

Read more

What would you rather have?

A fitting decision that could transform your tee shots.

February 3, 2020

Read more

We’ve got some tricks

Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?

January 27, 2020

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Starting at the beginning

It’s a simple objective that we make horribly complicated.

January 20, 2020

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There is some thinking

Golf balls don’t have a mind of their own, but they are programmed differently.

January 13, 2020

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A mind of its own?

It might react quickly, but it doesn’t think for itself.

January 5, 2020

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Sink more wedge shots

Experience more green side thrills by adding spin and control to your short game.

December 16, 2019

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Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

December 9, 2019

View the questions

Strike it cleanly more often

Are your shafts the right length for you?

December 8, 2019

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Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balance them?

November 26, 2019

View the questions

Add more excitement to your game

The right driver shaft weight adds distance and accuracy to your tee shots.

November 25, 2019

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Get Fitted: Find your ONE

There is a way to gain confidence, add certainty, and make more magic on the course.

November 18, 2019

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Get Fitted: Add certainty

Golf is random enough at times, so here’s a reminder of how to add certainty.

November 11, 2019

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Get Fitted: Make more moments

Do not settle for the occasional moment of magic. Make more magic.

November 4, 2019

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Get Fitted: Gain Confidence

You’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?

October 28, 2019

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Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.

October 21, 2019

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Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

October 14, 2019

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The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

October 7, 2019

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Think Better

First, start with the result you want. If its more magical moments, we have the answer.

September 30, 2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

September 23, 2019

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Better players not exempted

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.

September 16, 2019

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Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.

September 9, 2019

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Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

September 2, 2019

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Shooting between 85 & 100?

Too many golfers think that a fitting is for the very best players.

August 28, 2019

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Don’t buy a new Driver

But some yards!

July 22, 2019

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Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

July 15, 2019

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Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

July 8, 2019

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CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.

July 1, 2019

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Reap the rewards of great wedge play

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

June 24, 2019

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Practice, check, repeat on the course

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.

June 17, 2019

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Three swings you can replicate

Do you lack confidence controlling distance with your pitch shots?

June 10, 2019

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A wedge chart helps

If you can control your distance, you create more

June 3, 2019

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It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easier.

May 19, 2019

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Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number.

May 12, 2019

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Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

May 5, 2019

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Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Should you?

April 28, 2019

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Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?

April 22, 2019

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The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.

April 15, 2019

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Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

April 8, 2019

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Does speed matter to you?

Driver designers are now competing with “speed”, but what do you need?

April 1, 2019

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Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

February 25, 2019

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Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.

February 11, 2019

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Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

February 4, 2019

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Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

January 27, 2019

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The thrill of speed

Speed matters, but it’s easy to increase.

January 20, 2019

Learn more

Don’t leave potential behind

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.

January 13, 2019

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Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

January 6, 2019

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The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.

December 17, 2018

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The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.

December 10, 2018

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The “Vertical Gear Effect”

Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?

December 3, 2018

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Impact location might be everything

Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costing you big time?

November 26, 2018

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Better distance control equals less than 3 putts

During the first three weeks, we have discussed the importance of the correct loft at impact and how crucial it is to fit a putter to match your technique.

November 19, 2018

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Take advantage of birdie opportunities

Matching the loft of your putter to your technique is critical in becoming a consistent putter and therefore seeing more putts drop.

November 12, 2018

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Roll your ball like a Tour Pro

It is crucial to have loft at impact to lift the ball out of the depression its found in at address.

November 5, 2018

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Finding the putter fit for you

Find a putter that best suits your technique and the conditions of the courses you play.

October 29, 2018

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The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.

September 24, 2018

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Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

September 17, 2018

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Longer and straighter can be true

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.

September 10, 2018

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Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t.
We’re interested in your own Launch DNA.

September 3, 2018

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You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

August 27, 2018

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Consistency, accuracy, distance

We want to improve your golf experience out on the golf course. We know how to do that.

August 20, 2018

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We wouldn’t ask you

Someone would sue us as the cause of an accident if we asked you to try driving home with your car seat set incorrectly for your physical dimensions.

August 13, 2018

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How can there be no standards?

Standard shaft length? Standard shaft flex measure? No and no.

August 6, 2018

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Make golf easier

We want to help more of our golfers hit more accurate approach shots more consistently.

July 30, 2018

Learn more

One of the most difficult

“Short-siding” yourself around the green doesn’t have to be as big a challenge as our equipment sometimes makes it.

July 23, 2018

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Different Grinds, different shots

Do you know that Grind design is very important if you want to make greenside shots easier?

July 15, 2018

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How do ‘Grinds’ help?

The right Grind can make a big impact on your Wedge shot-making performance.

July 8, 2018

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Grinding out lower scores

Do different Grinds on your wedges make a difference?

July 3, 2018

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Have you really made a choice?

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most greenside control. But have they?

June 11, 2018

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A waste is a waste

Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf balls, buy one that’s an investment in your swing.

June 4, 2018

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Why Wouldn't you have an assessment?

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.

May 28, 2018

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Book a Gap Assessment now

Why not have me create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.

May 21, 2018

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You must feel confident

Don’t carry club designs that you don’t have confidence in.

May 14, 2018

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Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

May 7, 2018

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Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?

April 30, 2018

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Fitting Survey 4: We’re offering a prize OUR QUESTION FOR YOU

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions.

March 23, 2018

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We’re offering a prize OUR QUESTION FOR YOU

You’re playing an approach shot into the green. You’ve got a target.

March 16, 2018

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We’re offering a prize OUR QUESTION FOR YOU

Everyone has at least one hole that spoils the card or round too often.

March 9, 2018

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We’re offering a prize OUR QUESTION FOR YOU

It’s just an Iron, from a set. This one’s a #7 Iron.

March 5, 2018

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Your components of more distance: Tip 4

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.

January 22, 2018

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Your components of more distance: Tip 3

There are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to add 20+ yards to your tee shot.

January 15, 2018

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Your components of more distance: Tip 2

Lift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball,
but how much is too much for you?

January 8, 2018

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Your components of more distance: Tip 1

Over the next few weeks, we’ll show you how to go further. In fact, we’re betting that for most of our golfers there’s 20 extra yards in their tank.

January 1, 2018

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How do you measure it?

This is a question that has so many important dimensions.
One much more important than anyone seems to think.

December 6, 2017

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How much have you gained?

Age and lifestyle take their toll. It seems inevitable.
Most people, when asked, want to lose a few kilograms.
They’d like to reverse the impact of ageing.

November 30, 2017

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Hitting better Fairway Woods Tip#3

On the range, practise a slower, wider and more even tempo swing.

November 13, 2017

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Hitting better Fairway Woods Tip#2

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

November 6, 2017

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Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.

October 30, 2017

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Improving your Consistency

Improvements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.

October 23, 2017

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Avoid the frustration of coming up short

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.

October 16, 2017

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Exposing the challenges as you go up

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.

October 9, 2017

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Making the right decisions on the course

HOW FAR DO YOU really hit your 5 Iron?

October 3, 2017

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The soft landing we all want

The revolution in Iron design is much more than a ‘faster face’.

September 25, 2017

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If my #7 Iron now goes as far as my #5 Iron, then it’s a #5 Iron!

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

September 18, 2017

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How did an inch become a mile?

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

September 11, 2017

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There’s an Iron revolution that’s great for you

Whatever distance you can hit a #7 Iron, think again.

September 4, 2017

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Shaft facts for all golfers: Who needs to be Fit?

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.

August 21, 2017

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Shaft facts for all golfers: Swing speed

Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t just match swing speed to flex.

August 14, 2017

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Help save rhino and WIN a Justin Rose signed shirt AND a golfing safari to South Africa!

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching activities, community environmental education and a rhino orphanage - rehabilitating orphaned rhino calves for release back into the wild. Please support by donating US$10 to Rhino Revolution and stand a chance to win a signed golf shirt worn by Justin Rose winning the gold medal at the Rio Olympics AND an unbelievable Golf Safari to South Africa for 2 persons (Value+ US$15,000).

August 7, 2017

Donate here

Shaft facts for all golfers: Spin Rate

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

August 7, 2017

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Shaft facts for all golfers: Weight

Swinging faster is just one of the factors in hitting a golf ball further.

July 31, 2017

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13 Handicapper adds 29 yards to his #6 Iron

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.

July 24, 2017

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The impact of lie angle on your approach

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.

July 17, 2017

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Golf can quite literally be a different game

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

July 10, 2017

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Every golfer should play with the Irons that fit them

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?

July 3, 2017

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You’re interested; we’re interested?

We have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.

June 26, 2017

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Playing different short shots can be easier

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.

June 19, 2017

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Are you giving yourself a better chance to score?

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?

June 12, 2017

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Making it easier to play short-game shots

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.

June 6, 2017

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Aiming to do better

The next time you’re at the Range practicing your Iron striking I'd like you to work on your pre-shot routine and aim.

May 30, 2017

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Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.

May 22, 2017

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The perfect setup for a love affair

You can have a better relationship with your putter.

May 15, 2017

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Square down the target line

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

May 8, 2017

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What loft does your putter have?

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.

May 1, 2017

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The big equipment ideas in 2017: Roll & distance

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.

April 24, 2017

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The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.

April 17, 2017

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The big equipment ideas in 2017: Materials

Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and lighter, offers the designer “discretionary weight”.

April 10, 2017

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As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to try and slow down the fastest swingers.

April 3, 2017

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The bigger problem with Grooves

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.

March 27, 2017

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The advances in premium golf balls

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.

March 20, 2017

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Are you going longer and feeling good?

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).

March 13, 2017

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Controversial compression and some myths

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the explanation of compression.

March 8, 2017

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The impact of golf ball technology

You might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?

March 1, 2017

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Social or competitive, being on the fairway helps

Even if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.

February 20, 2017

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A fitting tee shot for your golf swing

You’d be amazed at how often we can deliver improvement without changing your driver.

February 13, 2017

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Where do you fit and were you fitted?

Last week I reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.

February 6, 2017

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Good work Golf Digest – where do you fit?

Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.

February 1, 2017

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11 yards added: but more to come

In the last weeks I told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot distance, if all else was equal.

January 23, 2017

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The numbers don’t lie: 11 yards added

For the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 11 yards to their tee shot. Justin Thomas, when recently tested, hit 17 consecutive drives perfectly out of the sweet spot and he has just won the first 2 PGA Tour events!

January 9, 2017

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New Year resolutions by the numbers

A British health company completed extensive research on new year resolution and health and fitness, and found that of the population

January 2, 2017

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Recovery’s a part of golf

This club transformed golf for all golfers, not just the inexperienced. But, although it was originally designed for the less experienced, it’s the better players who’ve taken most advantage of this club.

December 12, 2016

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In The Red Zone

There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rarely get fitted.

December 5, 2016

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Everything starts with you

One of the great things about golf is that, while there are fundamentals, there are many ways to get the ball down the fairway, or onto the green.

November 28, 2016

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Feel the difference; it makes a difference

There are so many aspects of “fitting” that make a difference to the ease with which you can hit better golf shots. Club weight and swing weight are two that are often overlooked by golfers. Both will impact on the feel and your ability to swing with your best tempo.

November 21, 2016

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Swing weight and your consistency: a conclusion

There is no doubt that feel matters to all golfers.
It’s true that very good and experienced golfers might be able to detect the smallest changes to swing weight, but that shouldn’t interfere with the conclusion that swing weight influences swing consistency and ball striking consistency.

November 14, 2016

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Feel counts, but so does consistency

In the search for improved ball striking consistency for you, we know we need to match the club weight and swing weight to your swing.

November 7, 2016

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Improving your shotmaking consistency

When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration that allows you primarily to reach your highest level of good shot consistency.

November 1, 2016

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Should you be playing standard length?

When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the number on your iron deliberately.

October 24, 2016

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Longer clubs expose a multitude of sins

There’s a point in your bag where your consistency of ball striking and accuracy start to break down or disappear entirely.

October 17, 2016

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What length are your clubs?

So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers know we love to buy extra distance.

October 10, 2016

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Another measure you can improve

Up to what distance are you comfortable with your ball striking skills and where does either or both of your ball striking and accuracy start to break down? How could you extend that distance?

October 3, 2016

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Is your wand magic by design or accident?

You want a good roll. That depends on the dynamic loft and angle of attack at impact. So how much loft do you need on your Putter?

September 26, 2016

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Reality is your best friend at the top of your bag

Most amateurs have a big loss in ball striking consistency the higher up the bag they go. That makes longer Par 4’s and Par 5’s more difficult than they should be.

September 19, 2016

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On the money with a great ROI

The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plane when you’re either too hunched or too upright.

September 12, 2016

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So much talk about ‘loft’ but it’s the ‘launch’ that matters

Your angle of attack on the ball will significantly influence the loft required to create the best launch angle.

September 5, 2016

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Nine hundred (yes, 900) ways forward

The right clubhead design with the best compromise of forgiveness and control and hitting zone placement.

August 29, 2016

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The simplest equation in golf!

We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.

August 22, 2016

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4 Drivers (same loft), 64 different trajectories and distances

Although each of these Drivers has the same head size and the same loft (and the same shaft flex), each Driver, when placed on the robot tester, will launch the ball with different launch angles and spin rates creating very different ball flight and trajectory.

August 15, 2016

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Big, big improvements in the last two years

I know the experts worry about the Professionals overpowering golf courses, but most of us are in no danger of doing that. While most golfers are landing tee shots out in the 220-yard mark, the top Professionals are going beyond 300 yards.

August 8, 2016

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Seen the advert for the ‘secret move’

All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail address) that will add 15 yards to your tee shots.

August 1, 2016

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Would a high MOI Putter help your golf game?

High MOI Putters resist twisting. That’s especially important when you strike the ball towards the heel or toe. And most golfers, as soon as a putt is longer than 20 feet are inclined to become quite inconsistent in finding the sweet spot. Here’s a great way to measure your performance.

July 25, 2016

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Why does Henrik Stenson Putt better than you?

Because he hits the sweet spot everytime! Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to improve both your control of distance and accuracy. Making sure your Putter is fit to allow you to make a consistent stroke also helps.

July 19, 2016

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There’s no magic trick, if you want better longer putts

If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve both your control of distance and accuracy. So will making sure your Putter is fit to allow you to make a consistent stroke.

July 11, 2016

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Discover the magic of golf

Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. Sometimes, by magic, it works and sometimes it doesn’t.

July 4, 2016

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If you’re worried about the leading edge on chip shots

These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, and offers more bounce, because the sole width extends the lower sole position.

June 20, 2016

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Does it make sense in the scoring zone?

When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zone while they’re carrying 7 clubs to cover the next 100 yards.

June 14, 2016

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You’re facing the Par 18 challenge on the course

In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to the green on 9 – 12 of the 18 holes.

June 6, 2016

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Great fun competing in a short-game event

If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an hour at the golf facility, then ‘Par 18’ is great fun and a great way to practice.

June 1, 2016

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“Fitting? I’m not good enough”

Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball striking skills. The other is an inexperienced golfer who struggles with ball striking.

May 16, 2016

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Blowing away the myths no.1, I know what shaft I require

Many golfers think that as long as they know what shaft flex they require, then they can always find a club that fits them. Not so, I’m afraid. Some use online fitting tools matching swing speed to flex. That doesn’t work either.

May 9, 2016

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The Great Big Fitting Survey

We’re offering 4 prize winners each a full ‘equipment assessment’ for free. All you have to do to stand a chance of winning is answer 4 simple questions.

May 7, 2016

Take the Survey

We’re here to help you hit better golf shots

The multitude of club performance technology on the market nowadays gives you a lot more options to improve your game, but you can only really benefit from this technology if it is set up to your swing and playing style, that’s where we come in.

April 25, 2016

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Which distance are you measuring?

Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the big win was an increase of 30 yards of carry.

April 18, 2016

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Nearly 40 yards of added distance!

This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do the same?

April 11, 2016

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Are you leaving distance behind?

There are a lot of golfers out there reading every magazine and online article or watching every advert or TV show to find extra distance. But these are full of ‘generalisations’ that might or might not work. Why not get the job done properly? This golfer added more than 20 yards to his tee shots with a simple Driver fitting.

April 4, 2016

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Why wouldn’t you have an Assessment?

Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor hobby that they can enjoy with friends. They like to hit good shots but know they won’t have the time or inclination to commit to be as good they can be.

March 28, 2016

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It really does help to be a greenside magician

If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the quickest route to that result is to sharpen up your short-game around the green.

March 21, 2016

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Are you taking opportunities?

Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he struggles getting shots in the 60 – 90 yard distance close. If he plays a half-swing Wedge, the ball doesn’t hold the green and a full Sand Wedge has the habit of going high and long, or high and short.

March 14, 2016

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Another golfer, a regular challenge?

Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

March 7, 2016

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Do you recognize yourself; can we help?

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distance she gets is the run she gets on the ball. How could an assessment help her?

February 29, 2016

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We’re not ‘Fitting you for Irons’. We’re improving approach shots.

An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a tool that needs to do a job.

February 22, 2016

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Like Drivers, there’s more than loft to Hybrids

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping from your longest Iron up to your Fairway Woods.

February 15, 2016

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Why make the hardest shot more difficult?

The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for most golfers. Many struggle to get this shot airborne on a good trajectory.

February 8, 2016

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You know your Loft, but what about “launch angle”?

So many golfers come to us with a request for a particular new Driver model and tell us what loft they need. A new model will create new launch conditions.

February 1, 2016

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Is gripping it the real problem?

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inhibits your large muscles, then accuracy and consistency disappear.

January 25, 2016

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It’s more than CoG when we’re looking at trajectory

When we're looking at your golf swing and analysing your ball flight, despite all the advertising around 'deeper and lower' Centre of Gravity (CoG) locations, we're examining all of the impacts on your trajectory and spin rate.

January 18, 2016

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An 'Assessment' is more than a 'Fitting'

When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the thrill of hitting better golf shots. There are many routes to that end. We’ll assess your swing in at least 3 ways

January 11, 2016

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It's not the club at address that counts; it's at impact

Most everyone understands what the lie angle on their Irons is. And most understand the impact of a Lie Angle that is too upright or too flat on their accuracy.

January 4, 2016

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Putter alignment and stability

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putter head is square to your target line at impact.

October 14, 2015

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The need for Speed

Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard can it be to find an extra mile per hour?

October 13, 2015

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Adjustability and Fitting

Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of the story.

October 13, 2015

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Finding the right shaft isn't simple

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combination of lie angles and shaft lengths wasn't enough, add the stock shafts and the different flexes and you get a huge number of options.

October 13, 2015

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How difficult is this guess?

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude of options are now huge, and they matter.

October 13, 2015

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Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club faster without extra effort. Recently we've seen clubs getting lighter, but now Cleveland Golf have introduce low swing MOI golf clubs.

October 12, 2015

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Build a Better Swing

Struggling to hit consistently accurate shots? Start at the beginning.

October 12, 2015

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A key to accurate iron shots

Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you're not playing with fitted irons. Here's why.

October 12, 2015

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