This aspect of wedge design could help you make effortlessly clean impact.
October 14, 2024
Read moreWhen you’re trying to hit accurate iron shots more easily and more often, you need to have a look at your lie angle.
October 7, 2024
Read moreThere’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten your dispersion pattern.
July 16, 2024
Learn moreWhat if there was a way for less experienced golfers to get closer to perfection more often?
July 2, 2024
Learn moreOne of the quickest ways to drop shots off your scorecard is to take less putts.
January 24, 2024
Read moreEven as we age, working on mobility and rotational strength will translate into swing speed.
January 17, 2024
Read moreEven as we age, working on mobility and rotational strength will translate into swing speed.
January 17, 2024
Read moreGet the fundamentals right BEFORE you start investing in equipment solutions.
January 3, 2024
Read moreGive yourself the gift of straighter drives and more fairways found from the tee.
November 8, 2023
Read moreIf you’re chasing more distance, you need to pay attention to your ideal spin rate.
October 2, 2023
Read moreYour shaft material plays a critical role on your journey to ball-striking consistency.
September 18, 2023
Read moreGame a shaft that combines speed and stability to level-up your ball-striking.
September 11, 2023
Read moreYour shaft kick-points influence your launch angle and ball-striking quality!
September 4, 2023
Read moreThe right shaft flex helps you optimise your launch conditions and flex on the competition.
August 28, 2023
Read moreTo get the best out of your swing, we need to match it up with a shaft that’s right for you.
August 21, 2023
Read moreFind more wedge play consistency by gaming clubs that promote ball-first contact.
August 21, 2023
Read moreWith a positive angle of attack and a low point that’s behind the ball, your driving will be on the up and up!
August 7, 2023
Read moreGaming equipment that reliably delivers the ideal low point for each club delivers greater ball-striking consistency.
July 31, 2023
Read moreWe’ll teach you about low point and how to optimise it so you can optimise your ball-striking and maximise enjoyment!
July 24, 2023
Read moreA single degree of lie angle could be the difference between hitting the green or disappearing into the bunker.
July 24, 2023
Read moreQuality contact is at the centre of every long drive and golden tee-shot moment.
July 3, 2023
Read morePutting with the correct lie angle makes it a lot easier for you to stroke your putts down their intended target line.
June 19, 2023
Read moreIs your putter weighing you down? Find the right putter head for your stroke and drain more putts.
June 12, 2023
Read morePutting precision starts with a putter length that complements your physical stature.
June 5, 2023
Read moreIncrease your putting consistency with a putter that complements your putting stroke.
May 29, 2023
Read moreFace angle at impact is one of the most influential factors to your accuracy off the tee.
May 22, 2023
Read moreTrusting your driver face to square at impact is key to finding more fairways.
May 22, 2023
Read morePlaying with correct lie angles will help you unleash your full distance potential.
May 8, 2023
Read moreOnce we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.
May 1, 2023
Read moreA single degree of lie angle can be the difference between a birdie opportunity and a pressure par putt.
April 10, 2023
Read moreGet your lie angle right and you’re better positioned to enjoy your entire iron set.
April 3, 2023
Read moreOnce we’ve found and fitted you with the right putter, you’ll find more joy on the greens.
March 27, 2023
Read moreMake sure your wedges are giving you all the spin and control possible so you can have more fun and shave more shots.
March 20, 2023
Read morePlay a golf ball that performs just as you want it to, so you can tee up with confidence.
March 13, 2023
Read morePlaying with the correct lie angle makes it easier for you to take full advantage of clear scoring opportunities.
February 27, 2023
Read moreBeing a better lag putter takes the pressure off your approach. But lie angle and arc must be taken into consideration
February 20, 2023
Read moreWe need to make sure you’re playing with a shaft that’s making it easier for you to square the face at impact.
January 24, 2023
Read moreLoft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.
January 17, 2023
Read moreLoft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are preventing you from hitting longer drives.
January 17, 2023
Read moreThe right centre of gravity for you makes it easier to hit drives that fly further than you ever thought possible.
January 8, 2023
Read moreThe real reason for missing greens could have less to do with club selection, and more to do with club fitting.
November 23, 2022
Read moreThere’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all golfers.
November 2, 2022
Read moreWith the right clubs, fitted for you, we can launch your game to the next level.
October 24, 2022
Read moreGet fitted for a set of irons that take your approach play to new heights.
October 10, 2022
Read moreIncrease your ball speed, smash it further than ever and enjoy data-driven delight.
October 3, 2022
Read moreSmall fitting adjustments can make a big difference to your playing experience and performance.
June 1, 2022
Read moreHybrids offer an easier way to cover longer distances, but should you replace your long irons?
April 25, 2022
Read moreMost shots hit during a round are inside 100 yards, filling any gaps in your set from this distance will make scoring a lot easier.
April 18, 2022
Read moreDo you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill that gap.
April 11, 2022
Read moreBy approaching your set of clubs as a group of yardages we can help you fill any distance gaps.
April 4, 2022
Read moreExperience more exhilarating moments on the greens by playing with equipment that fits you.
March 27, 2022
Read moreThe vertical gear effect produced by this face strike location is a real distance killer.
March 22, 2022
Read moreYour club face strike pattern could be the key to us removing the hook shot from your game.
March 15, 2022
Read moreIf a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is the cause.
March 8, 2022
Read moreGoing the distance off the tee is important, but going the distance on the green is essential.
December 15, 2021
Read moreNo more surprise misses. Here’s where squaring the face at impact is especially important.
December 8, 2021
Read moreWhile loft impacts your launch angle and distance, there’s more to it than just the degrees of loft on your club.
August 24, 2021
Read moreWhen it comes to getting you further down the fairway, there are a number of areas we can exploit.
August 17, 2021
Read moreLarger hitting zones are making it easier to increase your smash factor. Find out why that matters for distance.
August 10, 2021
Read moreThere’s a way to improve your control around the greens without changing your swing or setup.
August 9, 2021
Read moreWhile longer drives can shorten your approach and improve your playing experience, being on the fairway is just as – if not more – important.
August 3, 2021
Read moreThe correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scoring clubs.
August 2, 2021
Read moreFrom anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your wedges giving you all the options available?
July 25, 2021
Read moreIsaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors for you.
July 13, 2021
Learn moreHere are some simple exercises to bring home an understanding of what impacts feel, rhythm, and speed.
June 22, 2021
Learn moreGolfers swinging under 85 mph with their driver should please come and see us.
June 8, 2021
Learn moreIf you often fall short of the distance you know you’re capable of, the problem could be the piece of graphite between your hands and your clubhead.
April 25, 2021
Read moreYou set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The problem could be your iron.
April 18, 2021
Read moreMany golfers are losing distance off the tee without even realizing it. Are you one of them?
April 11, 2021
Read moreThese two fitting aspects of your setup can make your long irons much easier to hit.
April 4, 2021
Read moreOnce we check off these three items on your fitting checklist, you’ll be hitting better iron shots and finding more greens.
March 21, 2021
Read morePlaying with the latest iron technology is only the first step to hitting better approach shots. There are other important steps we need to take.
March 14, 2021
Read moreWith so many iron fitting options available, it may seem impossible to find your perfect match. But we are here to show you that it's possible. That golf can be easier.
March 7, 2021
Read moreBy making sense of these two crucial fitting components, we’ll sort through the options and find your perfect iron setup.
February 28, 2021
Read moreOnce we know the answer to these questions, you’ll have the perfect distance package.
January 24, 2021
Read moreFinding the fairway from the tee box is about fine margins at impact with your driver.
January 24, 2021
Read moreBackspin generates lift for your golf ball, but how much is too much for you?
January 18, 2021
Read moreWhich of these two golfers do you think drives the ball longer and more accurately?
January 17, 2021
Read moreIt is possible to drive the ball further without increasing your swing speed.
January 11, 2021
Read moreThis small driver improvement could help you take a shorter club on your approach.
January 10, 2021
Read moreLooking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how much higher?
January 4, 2021
Read moreThis fitting component could be the foundation for making your golfing New Year resolutions a reality.
January 3, 2021
Read moreWe want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.
December 21, 2020
Learn moreIn fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experience would be so much better.
December 20, 2020
Learn moreWhat if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?
December 14, 2020
Learn moreWe keep reading that the fairway wood is dead, but it's not even a relevant debate.
December 13, 2020
Learn moreIf you think that over a 1,000 variations of any single golf club is a lot; how many variations of a golfer are there?
December 13, 2020
Learn moreHybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.
December 7, 2020
Learn moreWe can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s statistics are startling. Why?
December 7, 2020
Learn moreHitting at a small target from a distance is already difficult enough. It could be easier with no effort.
December 6, 2020
Learn moreSeveral studies around the world by different organizations have produced some startling tee-shot performance data.
November 29, 2020
Learn moreIt’s not just the loft and centre of gravity that impact your launch angle.
November 22, 2020
Learn moreThe laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximise the return from your ball speed.
November 9, 2020
Learn moreOne manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you know which is right for you?
October 26, 2020
Read moreEven when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.
October 19, 2020
Read moreWith so many iron loft options now available, you need some direction before making a selection.
October 12, 2020
Read moreThere are big iron loft differences between manufacturers. That has implications for your game.
October 5, 2020
Read moreThe 50-foot Challenge is a great way to see if your putting stroke and your putter are working together well.
August 23, 2020
Read moreHitting good wedge shots without making perfect contact is possible. But there’s a catch.
August 23, 2020
Read moreToo much putting loft makes consistently getting the ball to the hole more difficult than it should be.
August 17, 2020
Read moreIt’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
August 2, 2020
Read moreIt’s not spoken about enough, but putter loft massively affects your distance control and accuracy on the greens.
August 2, 2020
Read moreThere are certain aspects of your club setup that can be easily changed to improve your golf.
July 27, 2020
Read moreSmash Factor, a measure of energy transfer, is a big part of how far you hit the ball.
June 21, 2020
Learn moreThe right setup will help you experience more magical moments on the course.
April 26, 2020
Read moreWhere you make impact with the golf ball has a massive impact on distance and ball flight consistency.
April 13, 2020
Read moreGet your lie angle right, and you’re better positioned to enjoy your entire iron set.
March 29, 2020
Read moreForgiving irons are even more of an advantage when your lie angle is correct.
March 22, 2020
Read moreFace angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks do we have?
January 27, 2020
Learn moreGolf balls don’t have a mind of their own, but they are programmed differently.
January 13, 2020
Learn moreExperience more green side thrills by adding spin and control to your short game.
December 16, 2019
Read moreWhen you arrive at a golf club rank 1, 2, and 3 what’s most important to you
December 9, 2019
View the questionsEveryone is different and everyone balances the different reasons to play the game. How do you balance them?
November 26, 2019
View the questionsThe right driver shaft weight adds distance and accuracy to your tee shots.
November 25, 2019
Read moreThere is a way to gain confidence, add certainty, and make more magic on the course.
November 18, 2019
Learn moreGolf is random enough at times, so here’s a reminder of how to add certainty.
November 11, 2019
Learn moreYou’re doing so much more than buying a new set of irons. How much better is it standing over the ball with confidence?
October 28, 2019
Learn moreThere are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. Stopping power is another.
October 21, 2019
Read moreWe fit you to make it easier to make square contact. But when you don’t we can still help.
October 14, 2019
Read moreClub makers believe that most golfers experience a breakdown in consistency at 37 inches.
October 7, 2019
Read moreFirst, start with the result you want. If its more magical moments, we have the answer.
September 30, 2019
Learn moreFor those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
September 23, 2019
Learn moreFor those with faster swing speeds, the smallest adjustment to the way you impact the golf ball makes a really big difference.
September 16, 2019
Learn moreWhile we’re all looking at new Drivers to add distance, a small adjustment in how you use your current Driver helps you go ‘huge’.
September 9, 2019
Learn moreMost golfers are unaware of just how much too much or too little spin is robbing them of distance.
September 2, 2019
Learn moreYou don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a lot to you.
July 1, 2019
Learn moreKnowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
June 24, 2019
Learn moreKnowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want to become an accurate wedge player.
June 17, 2019
Learn moreThe biggest group of our golfers should be using every advantage there is to make ball striking easier.
May 19, 2019
Learn moreIf your handicap is between 10 and about 15 to 18, then use technology to change your magic number.
May 12, 2019
Learn moreSometimes you wish you had one, at other times you’d prefer the other. So have them both.
May 5, 2019
Learn moreThe very best ball strikers playing for money take advantage of anything that helps consistency. Should you?
April 28, 2019
Learn moreMore golf is played from 100 yards in, than on the rest of the course. So how do you stand on two important questions?
April 22, 2019
Learn moreYou probably have between 12 and 16 opportunities in every round to turn this into a moment of magic.
April 15, 2019
Learn moreJust three small steps to take to save 5 shots (possibly more) every round.
February 25, 2019
Learn moreOn Tour they get into a great position to sink putts time after time. But their putter length is set to make that a comfortable setup. Off-the-shelf putters are not.
February 11, 2019
Learn moreThere’s an excellent reason to come along with your driver and let us change your game.
January 27, 2019
Learn moreThe difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but the tee shot distance difference is greater than it should be.
January 13, 2019
Learn moreSome traditionalists want to hang on to the past. Well, we like some of the improvements.
January 6, 2019
Learn moreThere’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.
December 17, 2018
Learn moreThere’s another design feature to your driver face you should be exploiting. At the moment it might be hurting you.
December 10, 2018
Learn moreWhere on the face of your driver, can you unlock the “vertical gear effect” for longer distance?
December 3, 2018
Learn moreWhere on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costing you big time?
November 26, 2018
Learn moreDuring the first three weeks, we have discussed the importance of the correct loft at impact and how crucial it is to fit a putter to match your technique.
November 19, 2018
Learn moreMatching the loft of your putter to your technique is critical in becoming a consistent putter and therefore seeing more putts drop.
November 12, 2018
Learn moreIt is crucial to have loft at impact to lift the ball out of the depression its found in at address.
November 5, 2018
Learn moreFind a putter that best suits your technique and the conditions of the courses you play.
October 29, 2018
Learn moreFit your driver for your launch DNA and not only will you get more performance, it will be your friend for much longer.
September 24, 2018
Learn moreOf your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that along with more distance, you’ll be straighter too.
September 10, 2018
Learn moreWhen you read magazines they have to make assumptions about who you are. We don’t.
We’re interested in your own Launch DNA.
September 3, 2018
Learn moreWe want to improve your golf experience out on the golf course. We know how to do that.
August 20, 2018
Learn moreSomeone would sue us as the cause of an accident if we asked you to try driving home with your car seat set incorrectly for your physical dimensions.
August 13, 2018
Learn moreWe want to help more of our golfers hit more accurate approach shots more consistently.
July 30, 2018
Learn more“Short-siding” yourself around the green doesn’t have to be as big a challenge as our equipment sometimes makes it.
July 23, 2018
Learn moreDo you know that Grind design is very important if you want to make greenside shots easier?
July 15, 2018
Learn moreThe right Grind can make a big impact on your Wedge shot-making performance.
July 8, 2018
Learn moreWhen we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most greenside control. But have they?
June 11, 2018
Read moreEvery golf ball has different characteristics so, even if you’re shopping for the lower priced golf balls, buy one that’s an investment in your swing.
June 4, 2018
Read moreIncrease the number of good shots you hit quite easily if you looked for the easy, big wins open to most golfers.
May 28, 2018
Learn moreWhy not have me create a detailed assessment of your top-of -the-bag distances and consistency. You’ll remove the big numbers.
May 21, 2018
Learn moreIt’s time to respond to course designers who think they can exploit your vulnerability.
May 7, 2018
Learn moreWhat Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happened to the higher lofted Fairway Woods?
April 30, 2018
Learn moreOver the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very simple questions.
March 23, 2018
Learn moreYou probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impact, so there’s an easy way to improve.
January 22, 2018
Learn moreThere are many variables that impact on the backspin created at impact. Understanding some simple physics helps us
to get to the right combination of launch angle, ball speed, and spin rate to add 20+ yards to your tee shot.
January 15, 2018
Learn moreLift will play a significant part in getting your next flight off the ground. Back spin generates lift for your golf ball,
but how much is too much for you?
January 8, 2018
Learn moreOver the next few weeks, we’ll show you how to go further. In fact, we’re betting that for most of our golfers there’s 20 extra yards in their tank.
January 1, 2018
Learn moreThis is a question that has so many important dimensions.
One much more important than anyone seems to think.
December 6, 2017
Learn moreAge and lifestyle take their toll. It seems inevitable.
Most people, when asked, want to lose a few kilograms.
They’d like to reverse the impact of ageing.
November 30, 2017
Learn moreToo many golfers set up with their Fairway Wood, unaware of the low point of their swing.
November 6, 2017
Learn moreThere are three checks you should think about if you want to have a Fairway Wood that offers you the potential of recoveries made, and opportunities taken.
October 30, 2017
Learn moreImprovements will translate into not just a better score,
but the added pleasure of more shots hit more sweetly.
October 23, 2017
Learn moreFrom a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you maddeningly short.
October 16, 2017
Learn moreIf you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’s where the problem might lie.
October 9, 2017
Learn moreYour new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.
September 18, 2017
Read moreSo many less experienced or less capable golfers think they aren’t good enough to be fit. That is so wrong.
August 21, 2017
Learn moreDo you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t just match swing speed to flex.
August 14, 2017
Learn moreThe world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years. Rhino Revolution is tackling the poaching crisis on three fronts: supporting anti-poaching activities, community environmental education and a rhino orphanage - rehabilitating orphaned rhino calves for release back into the wild. Please support by donating US$10 to Rhino Revolution and stand a chance to win a signed golf shirt worn by Justin Rose winning the gold medal at the Rio Olympics AND an unbelievable Golf Safari to South Africa for 2 persons (Value+ US$15,000).
August 7, 2017
Donate hereA story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, after a fitting.
July 24, 2017
Learn moreA golfer who had improved shot dispersion by 50%, making approach shots much more consistently accurate, by making his Lie Angle just 1° Flatter.
July 17, 2017
Learn moreHave you thought about how nice it feels to hit a good Iron shot? And then to do it again on the next hole?
July 3, 2017
Learn moreWe have some simple questions about your wedges.
If you can take a few minutes to answer them, then you’ll go into a draw with the chance to win prizes.
June 26, 2017
Learn moreThe width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play different short shots.
June 19, 2017
Learn moreFrom your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in your bag?
June 12, 2017
Learn moreGood technique is important if you want to hit 40-yard pitch shots consistently close to the hole. But so is the state of your equipment.
June 6, 2017
Learn moreThe next time you’re at the Range practicing your Iron striking I'd like you to work on your pre-shot routine and aim.
May 30, 2017
Learn moreResearch by MyGolfSpy informs us that over half of all golfers have the wrong perception about their putting stroke.
May 22, 2017
Learn moreIs your putter your magic wand? Is it set up to allow you to square the face down the target line?
May 8, 2017
Learn moreAt the moment of impact, the putter needs to lift the ball out of the small depression it will be in, on the green. Your putter needs to match your stroke.
May 1, 2017
Learn moreWhen you watch the top Professionals’ Putting, it is really unbelievable to note just how much better they are than a regular golfer.
April 24, 2017
Learn moreFor a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
April 17, 2017
Learn moreWhether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and lighter, offers the designer “discretionary weight”.
April 10, 2017
Learn moreAs they attempt to regulate the Tour Professionals, those who rule over the game have introduced rules to restrict the maximum spring off the face (CoR) and the maximium clubhead forgiveness (MOI) to try and slow down the fastest swingers.
April 3, 2017
Learn moreA lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even more spin and control.
That does rather divert us from the real issue with grooves. They wear.
March 27, 2017
Read moreIn a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 years.
March 20, 2017
Learn moreThe better manufacturers have now mastered creating cores that have a high energy transfer (for fast ball speed) from a low compression (for great feel).
March 13, 2017
Learn moreIf you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about new releases of golf balls having lower compression to create a softer feel. Let’s start with the explanation of compression.
March 8, 2017
Learn moreYou might not be trying to win a Major, but are you taking advantage of the improvements in golf ball technology?
March 1, 2017
Learn moreEven if golf is a social adventure with a group of friends, with the final score mattering less than the enjoyment together, there’s a reason to get fitted for the best tee shot result.
February 20, 2017
Learn moreYou’d be amazed at how often we can deliver improvement without changing your driver.
February 13, 2017
Learn moreLast week I reproduced some research into tee shot distances with the driver. It highlighted that we’re certainly playing a different game to the Tour Professionals.
February 6, 2017
Learn moreUsing data supplied by Game Golf, the team at Golf Digest produced a very interesting article that showed us the average distances regular golfers hit their driver.
February 1, 2017
Learn moreIn the last weeks I told you that, if you had an average swing speed, an improvement of just 0.04 in smash factor
(ball speed / clubhead speed) would add nearly 11 yards to your tee shot distance, if all else was equal.
January 23, 2017
Learn moreFor the average swing speed golfer, just improving their smash factor (that’s a measure of how close to the sweet spot they strike the ball) by 0.04 will add nearly 11 yards to their tee shot. Justin Thomas, when recently tested, hit 17 consecutive drives perfectly out of the sweet spot and he has just won the first 2 PGA Tour events!
January 9, 2017
Learn moreA British health company completed extensive research on new year resolution and health and fitness, and found that of the population
January 2, 2017
Learn moreThis club transformed golf for all golfers, not just the inexperienced. But, although it was originally designed for the less experienced, it’s the better players who’ve taken most advantage of this club.
December 12, 2016
Learn moreThere is no club that you’ll use more on the golf course. Yet this is the club that golfers most rarely get fitted.
December 5, 2016
Learn moreOne of the great things about golf is that, while there are fundamentals, there are many ways to get the ball down the fairway, or onto the green.
November 28, 2016
Learn moreThere are so many aspects of “fitting” that make a difference to the ease with which you can hit better golf shots. Club weight and swing weight are two that are often overlooked by golfers. Both will impact on the feel and your ability to swing with your best tempo.
November 21, 2016
Learn moreThere is no doubt that feel matters to all golfers.
It’s true that very good and experienced golfers might be able to detect the smallest changes to swing weight, but that shouldn’t interfere with the conclusion that swing weight influences swing consistency and ball striking consistency.
November 14, 2016
Learn moreIn the search for improved ball striking consistency for you, we know we need to match the club weight and swing weight to your swing.
November 7, 2016
Learn moreWhen we’re helping you select a new golf club(s), we’re trying to help you find a club configuration that allows you primarily to reach your highest level of good shot consistency.
November 1, 2016
Learn moreWhen we ask you: ”At which club length does your ball striking skill break down?”, we avoid the number on your iron deliberately.
October 24, 2016
Learn moreThere’s a point in your bag where your consistency of ball striking and accuracy start to break down or disappear entirely.
October 17, 2016
Learn moreSo why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers know we love to buy extra distance.
October 10, 2016
Learn moreUp to what distance are you comfortable with your ball striking skills and where does either or both of your ball striking and accuracy start to break down? How could you extend that distance?
October 3, 2016
Learn moreYou want a good roll. That depends on the dynamic loft and angle of attack at impact. So how much loft do you need on your Putter?
September 26, 2016
Learn moreMost amateurs have a big loss in ball striking consistency the higher up the bag they go. That makes longer Par 4’s and Par 5’s more difficult than they should be.
September 19, 2016
Learn moreThe impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plane when you’re either too hunched or too upright.
September 12, 2016
Learn moreYour angle of attack on the ball will significantly influence the loft required to create the best launch angle.
September 5, 2016
Learn moreThe right clubhead design with the best compromise of forgiveness and control and hitting zone placement.
August 29, 2016
Learn moreWe need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.
August 22, 2016
Learn moreAlthough each of these Drivers has the same head size and the same loft (and the same shaft flex), each Driver, when placed on the robot tester, will launch the ball with different launch angles and spin rates creating very different ball flight and trajectory.
August 15, 2016
Learn moreI know the experts worry about the Professionals overpowering golf courses, but most of us are in no danger of doing that. While most golfers are landing tee shots out in the 220-yard mark, the top Professionals are going beyond 300 yards.
August 8, 2016
Learn moreAll over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail address) that will add 15 yards to your tee shots.
August 1, 2016
Learn moreHigh MOI Putters resist twisting. That’s especially important when you strike the ball towards the heel or toe. And most golfers, as soon as a putt is longer than 20 feet are inclined to become quite inconsistent in finding the sweet spot. Here’s a great way to measure your performance.
July 25, 2016
Learn moreBecause he hits the sweet spot everytime! Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to improve both your control of distance and accuracy. Making sure your Putter is fit to allow you to make a consistent stroke also helps.
July 19, 2016
Learn moreIf you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve both your control of distance and accuracy. So will making sure your Putter is fit to allow you to make a consistent stroke.
July 11, 2016
Learn moreToo many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. Sometimes, by magic, it works and sometimes it doesn’t.
July 4, 2016
Learn moreThese two Wedges have the same bounce angle, but the one on the right raises the leading edge more, and offers more bounce, because the sole width extends the lower sole position.
June 20, 2016
Learn moreWhen we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zone while they’re carrying 7 clubs to cover the next 100 yards.
June 14, 2016
Learn moreIn any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to the green on 9 – 12 of the 18 holes.
June 6, 2016
Learn moreIf you and a few friends want to find an alternative to a gym session, or need an excuse to spend an hour at the golf facility, then ‘Par 18’ is great fun and a great way to practice.
June 1, 2016
Learn moreReally? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball striking skills. The other is an inexperienced golfer who struggles with ball striking.
May 16, 2016
Learn moreMany golfers think that as long as they know what shaft flex they require, then they can always find a club that fits them. Not so, I’m afraid. Some use online fitting tools matching swing speed to flex. That doesn’t work either.
May 9, 2016
Learn moreWe’re offering 4 prize winners each a full ‘equipment assessment’ for free. All you have to do to stand a chance of winning is answer 4 simple questions.
May 7, 2016
Take the SurveyThe multitude of club performance technology on the market nowadays gives you a lot more options to improve your game, but you can only really benefit from this technology if it is set up to your swing and playing style, that’s where we come in.
April 25, 2016
Learn moreHere’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the big win was an increase of 30 yards of carry.
April 18, 2016
Learn moreThis high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do the same?
April 11, 2016
Learn moreThere are a lot of golfers out there reading every magazine and online article or watching every advert or TV show to find extra distance. But these are full of ‘generalisations’ that might or might not work. Why not get the job done properly? This golfer added more than 20 yards to his tee shots with a simple Driver fitting.
April 4, 2016
Learn moreBoth these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor hobby that they can enjoy with friends. They like to hit good shots but know they won’t have the time or inclination to commit to be as good they can be.
March 28, 2016
Learn moreIf you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the quickest route to that result is to sharpen up your short-game around the green.
March 21, 2016
Learn morePhil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he struggles getting shots in the 60 – 90 yard distance close. If he plays a half-swing Wedge, the ball doesn’t hold the green and a full Sand Wedge has the habit of going high and long, or high and short.
March 14, 2016
Learn moreHave you noticed how much trouble is short and right of so many greens? How can an assessment help?
March 7, 2016
Learn moreSally's tee shots are a bumble down the fairway. they don't have much height, and most of the distance she gets is the run she gets on the ball. How could an assessment help her?
February 29, 2016
Learn moreAn Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a tool that needs to do a job.
February 22, 2016
Learn moreYour Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping from your longest Iron up to your Fairway Woods.
February 15, 2016
Learn moreThe Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for most golfers. Many struggle to get this shot airborne on a good trajectory.
February 8, 2016
Learn moreSo many golfers come to us with a request for a particular new Driver model and tell us what loft they need. A new model will create new launch conditions.
February 1, 2016
Learn moreTension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inhibits your large muscles, then accuracy and consistency disappear.
January 25, 2016
Learn moreWhen we're looking at your golf swing and analysing your ball flight, despite all the advertising around 'deeper and lower' Centre of Gravity (CoG) locations, we're examining all of the impacts on your trajectory and spin rate.
January 18, 2016
Learn moreWhen we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the thrill of hitting better golf shots. There are many routes to that end. We’ll assess your swing in at least 3 ways
January 11, 2016
Learn moreMost everyone understands what the lie angle on their Irons is. And most understand the impact of a Lie Angle that is too upright or too flat on their accuracy.
January 4, 2016
Learn moreIf the Putter is designed to fit your stroke then you will find it easier to make sure that the Putter head is square to your target line at impact.
October 14, 2015
Learn moreSpeed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard can it be to find an extra mile per hour?
October 13, 2015
Learn moreAdjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of the story.
October 13, 2015
Learn moreIt's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combination of lie angles and shaft lengths wasn't enough, add the stock shafts and the different flexes and you get a huge number of options.
October 13, 2015
Learn moreIt is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude of options are now huge, and they matter.
October 13, 2015
Learn moreGolf club manufacturers have been working hard to make it easier for you to swing the golf club faster without extra effort. Recently we've seen clubs getting lighter, but now Cleveland Golf have introduce low swing MOI golf clubs.
October 12, 2015
Learn moreWhatever your skill level or experience you'll really struggle to hit accurate approach shots if you're not playing with fitted irons. Here's why.
October 12, 2015
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