We want to help more of our golfers experience more often the joy of a sweetly struck, accurate, iron shot.
That means increasing consistency, and how square to the target line the club face is at impact.
To achieve that, whatever your skill level, you need an iron that fits you.
The chances of that off the shelf: 1 in 15 or even worse odds.

The wrong shaft length makes getting into the right address position more difficult.
The wrong lie angle makes square contact very difficult.
The wrong shaft flex means you’re not translating the power of your swing into ball flight and speed.
Each of these affects consistency, accuracy, and distance.

This is a ‘no-brainer’. Every golfer should play with golf equipment that makes it easy to repeat a golf swing;
that brings the club face back to the ball; square to the target line. Inexperienced and learning? Make it easier.
Improving and aspiring? Make it easier. Good and competitive? Make it easier.